The Notes

Clients visiting has dropped significantly, causing income to decrease. This has been the norm for most businesses recently, especially in the beauty industry such as nail salons, spas, and hair salons.

The food and retail sectors are no exception…

When the business situation is like this, stop complaining and stop tormenting yourself with worries and sadness. Instead, find reasonable business solutions, refresh your offerings, add new services, and further reach out to customers…

When the norm is like this, it is the time for you to prove yourself, it is the time when opportunities arise. Some methods you should consider include:

FOR THE BEAUTY INDUSTRY:

1. Customer engagement: Always engage with customers. Send gentle reminders to clients for rebooking and thank them after their appointment. Personalized SMS or email campaigns can make customers feel valued.

1. Social media presence: Increase your presence on Instagram, Facebook, and TikTok by posting before-and-after photos, nail art trends, and videos showing the nail process. Collaborate with influencers to reach more clients.

1. Referral discounts: Encourage existing customers to bring in new clients by offering discounts or free services for successful referrals.

1. Seasonal promotions: Run special promotions for holidays, wedding seasons, or graduation. Offer combo deals for services like manicures and pedicures.

1. Package deals: Create combo packages with special discounts, making it easier for clients to choose multiple services at once.

1. Partnership: Partner with bridal shops, spas, or local clothing stores to promote your services to their clients.

1. Online booking & convenience: Make it easy for clients to book online through social media, your website, or an app. Offer flexible hours or even at-home nail services to attract more clients.

1. Gift cards & certificates: Sell gift cards, especially during holiday seasons, so customers can gift them to friends or family.

FOR THE FOOD INDUSTRY:

1. Local promotions & offers: Offer deals such as “Buy One Get One Free” or discounts during off-peak hours to attract more customers.

1. Theme nights: Host special theme nights (e.g., Pho Tuesday, Culinary Night, Live Music) to create unique experiences and attract more diners.

1. Delivery & takeout options: Partner with food delivery apps (Uber Eats, GrabFood, DoorDash) to expand your customer base and increase income, especially for customers seeking convenience at home.

1. Happy Hour: Implement a happy hour menu with discounted drinks and appetizers to attract customers during less busy times.

1. Seasonal menus: Keep your menu fresh by adding seasonal specials to create interest and keep regular customers coming back to try new dishes.

1. Event hosting: Offer your space for private parties, birthday celebrations, or business meetings, with package deals for food and beverages.

1. Community involvement: Collaborate with local events or sponsor community activities. Participate in food festivals or farmers’ markets to increase brand visibility.

“Be like water, adapt to the market, to the new needs of customers, and to trends…”